I spent 30 years inside the federal government, with the FBI, DHS, the Navy, and the NSA, and I walked the floors of the big defense and tech expos as the kind of buyer your business development team was working hard to reach. Here is something most exhibitors never realized: by the time I arrived,...
I spent 30 years inside the federal government, with the FBI, DHS, the Navy, and the NSA, and I had many good conversations at the big tech and defense expos that simply never went anywhere. Not because the firm was wrong for me, but because nobody followed up while I still remembered them. By the...
I spent thirty years inside the federal government, with the FBI, DHS, the Navy, and the NSA, and at the big tech and defense expos I scanned plenty of booth signs that said visit our website. So I would, on my phone, standing right there or later that night, and I would land on a...
I spent thirty years inside the federal government, with the FBI, DHS, the Navy, and the NSA, and I handed out and collected my share of business cards at the big tech and defense expos. I also watched what happened to those cards afterward, which was usually nothing. A great booth conversation would end with...
I spent 30 years in the federal government, with the FBI, DHS, the Navy, and the NSA, and I had this experience more than once at big tech and defense expos. A sharp person at a booth gave me a genuinely good conversation, I walked away interested, and that evening I looked the company up...